In July 2023, Henricksen saw significant change in its Tennessee locations, including a transition from the Synergy to the Henricksen brand. This rebrand was essential to articulating Henricksen's national capabilities and experience, as well as its new identitiy and committment to the Tennessee market.

As part of the rebrand, Henricksen relocated itis Nashville experience center to the first floor of Panattoni’s prestigious 1030 Music Row facility. Just a block from Edgehill Village, this building stands proud as Nashville’s inaugural mass timber frame construction. The relocation gave the team a chance to exhibit diverse work styles that align with the ever-changing corporate landscape. It was critical to present a broad spectrum of work configurations to our clients and empower the Nashville team to work in ways that best suit their needs.

The building’s mass timber frame, golden door pulls, and smoked glass lend a hospitality vibe to the overall design, aligning perfectly with local trends. When designing the space, these features heavily influenced furniture and accessories choices. As the first building of its kind in Nashville, Henricksen wanted to present clients with a hospitality-inspired workplace that is both stunning and functional.

In a world where hybrid and remote work are the norm, Henricksen's state-of-the-art experience center in Nashville can help clients explore ways to attract people back to their offices.